Located in Pudong's Lujiazui Area, the most influential business and financial center in Shanghai,.Super Brand Mall is a large scale, international style urban shopping center developed by Shanghai Kinghill Limited, the real estate subsidiary of The Charoen Pokphand Group (CP Group) of Thailand. With 13 floors offering a combined gross floor area of 250,000 square meters, Super Brand Mall is one of CP Group's flagship projects in China. The Mall received its ISO9001 certification in 2004.

From 2005, under the expert direction of a highly experienced management team, SBM was fully repositioned as Eastern China's pre-eminent"Family-Oriented Entertainment and Shopping Center". Today, highlighted by a large number of loyal family consumers, Super Brand Mall's average daily traffic reaches some 180,000 persons, with weekend traffic as high as 300,000. The Mall has been recognized for its outstanding performance by numerous industry professionals and governing authorities. It was awarded the "2005 Famous Chinese Business Brand" and the prestigious "Mall China Golden Mall Award—2006 China Best Shopping Center Progress Award", of which it was the sole recipient for the year.

There are more than 70 international fashion restaurants and a diverse range of entertainment and education venues, the spacious Mall had added more than 100 international trendy fashion brands until the first quarter of 2007, adding to its growing reputation of one of China's landmark fashion venues.

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