CHJ JEWELLERY is a well-known jewelry brand originated from China. It was founded in 1996 and the brand was created in 1997. It mainly designs, processes, produces, wholesales and retails platinum inlaid jewelry. Its products include gold, diamonds, traditional gold and other jewelry. CHJ adheres to the concept of "carrying forward the essence of oriental culture and promoting Chinese original design", insists on taking the independent and original path, and is committed to providing consumers with jewelry products with unique design, excellent quality and oriental cultural connotations. Its brand positioning is mid-to-high-end fashion consumption, mainly targeting young modern urban women who pursue fashion and have certain consumption power. At present, Chao Hongji has more than a thousand stores across the country, and has expanded its market coverage through e-commerce platforms. It is one of the well-known jewelry chain brands.