Alphabet and U-JAR are two major children's clothing brands under the Bermuda Group. Each has its own unique design concept and product features, and together they meet the needs of different consumers for the quality and style of children's clothing. Alphabet comes from the world's pioneer in the children's clothing industry, the Zannier Group. It was born in Bretagne, the headquarters of the French group, in 1976. Since landing in China on June 6, 2006, it has always maintained a natural, comfortable and elegant design style, and has won the love of many intellectual and fashionable families with its first-class taste, reliable quality and moderate price. At present, Alphabet mainly provides various types of fashionable clothing products for children aged 3-14 years old in daily life. Its artistic and fresh design style and safe and reliable product quality have won a good reputation in the market. ‌12. U-JAR is another children's clothing brand launched by the Bermuda Group. It mainly provides families with T.P.O occasion clothing that meets the needs of different occasions, such as small dresses, large dresses, parent-child clothing, group clothing, etc. U-JAR emphasizes exclusivity and personalization. With its sophisticated craftsmanship and cutting-edge design, it has become the preferred brand for target customers when choosing "formal social attire". Like Alphabet, U-JAR has also won wide recognition and love in the market.