"YIJIA" women's clothing was born in Shanghai in 2012 and is a light luxury brand under Shanghai Oriental International Group. "Yijia" has always adhered to the gene of "texture as the base, simplicity as the style, elegance as the tone, and oriental characteristics", carefully perceiving the deep needs of contemporary working women, and carefully designing fashion that can express self-spiritual propositions and meet work and life needs. It is an original designer brand dedicated to creating an "independent, confident, elegant, and modern" urban image for independent and ambitious working women.