BELLE mainly deals in shoes and bags. In 2007, Belle International was listed on the main board of the Hong Kong Stock Exchange. In 2008, it started its online business. In 2017, it completed privatization and started digital transformation. As of November 30, 2023, Belle Fashion achieved revenue of 16.1 billion yuan, with 7 R&D and production bases, more than 60 self-owned warehouses, and more than 14,000 self-operated stores in more than 300 cities in China.