MLB is a street lifestyle sports brand under South Korea's F&F. It has a 26-year classic tradition and is a leader in street culture and international lifestyle. With a strong baseball culture as its background and American street fashion culture as its elements, the MLB brand has become a leader in the field of trendy sports - an MLB CAP is sold every 6.3 seconds on average. At the same time, the MLB brand has also become a fashionable item in the wardrobe of young and independent people who are keen to express themselves. While helping consumers better shape their fashionable and individual image, it conveys the trendy attitude of young people who are not conformist, not blindly follow, and are actively independent.