‌MS SUE brand is a collection store focusing on jewelry DIY and new jewelry retail. The brand is committed to providing customers with the creative experience of handmade DIY jewelry, and selling handmade silver jewelry, K gold and other precious metal high-end customization and retail products. The purpose of MS SUE is to get rid of the cold assembly line production, provide customers with unique jewelry full of warmth and personality, and emphasize jewelry as an expression of emotion and personality.‌